Magazine Luiza
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Magazine Luiza is a Brazilian retail company, along with
GPA Grading in education is the process of applying standardized measurements for varying levels of achievements in a course. Grades can be assigned as letters (usually A through F), as a range (for example, 1 to 6), as a percentage, or as a numbe ...
, Viavarejo,
Lojas Americanas Lojas Americanas is a Brazilian retail chain founded in 1929 in the city of Niterói, Rio de Janeiro, by the Austrian-Brazilian Max Landesmann and Americans John Lee, Glen Matson, James Marshall and Batson Borger. Currently, the company has 1,94 ...
and others. The current chairperson is Luiza Trajano and the current CEO is her son Frederico Trajano.


History

In 1992, Magalu launched its first “virtual” stores, which at the time were physical retail outlets equipped with multimedia ordering kiosks, which were still in use in 2019. In January 2016, Frederico Trajano became Magazine Luiza’s CEO. In August 2020, the company acquired ''Hubsales'', a website selling products directly to consumers, ''Canaltech'', a gadget review website, and ''InLoco Media'' an advertising company using mobile phone location tracking data. In November 2020, it was announced that the trainee program would only accept Black Brazilians in order to confront structural racism, in which Black Brazilians are often sidelined.


References

{{Ibovespa companies Retail companies established in 1957 1957 establishments in Brazil Retail companies of Brazil Companies based in São Paulo (state) Department stores of Brazil Companies listed on B3 (stock exchange) Brazilian brands